But the makeup brand, which launched in 1984 at a Toronto department store and was acquired by Estee Lauder in 1994, is about to shine the spotlight on a different sector of the music industry. There was Lady Gaga’s 2011 Viva Glam campaign, Mariah Carey’s champagne-hued lipstick this past December, Nicki Minaj’s hot pink lip glass, Lorde’s Pure Heroine gothic plum lipstick, Rihanna’s topless campaign and Miley Cyrus’ tongue-flashing Viva Glam campaign video, to name a few. MAC Cosmetics and boundary-pushing pop ingenues have always gone together like two peas in a collaborative pod.
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